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Small is Powerful
Raqs Media Collective
(Giving) is a very simple act
– Jeebesh Bagchi

Small is Powerful
Sunil Shanbag
Small interventions change people’s lives
– Sunil Shanbag, Theatre Director

Small is Powerful

IFA believes that everyone can make a difference - a faith bolstered by the overwhelming support for our initiative - Friends of IFA. This initiative, which starts at a donation of Rs 5,000 a year, now has over 500 Friends, and has raised over Rs 4 crore in the last seven years. Their unwavering support and continued contributions of time and effort strengthens our commitment to the arts and reiterates our belief that 'Small is Powerful'.

Illana Cariappa is an eminent medical professional who believes that the arts form the threads that connect individuals in a community and that they are indispensible to the well being of a society.

In this video, made by filmmaker Sumantra Ghosal, she talks about how she admires IFA’s belief that the world is a better place when artists realise their dreams.

That's why Illana is a Friend of IFA.

Sushma Haksar is an avid art collector. She believes that there is always something wonderful to learn in the company of artists, in understanding their journey and their unique perspective on the world.

In this video, made by filmmaker Sumantra Ghosal, she talks about how IFA helps her discover the hidden world of arts and artists and fills her life with wonder.

Samrat Som, the Creative Director of a leading apparel brand, has always been passionate about art and design.

In this video, made by filmmaker Sumantra Ghosal, he talks about the need for the corporate world to look beyond immediate return-on-investment when creating marketing strategies and how IFA through the arts and culture helps him add value to long term brand building.

Abhishek Poddar is an eminent Bangalore-based businessman, art collector and gallery owner. He is one of IFA’s strongest allies and over the years he has helped raise significant funds for our work.

In this video, made by filmmaker Sumantra Ghosal, he talks about why he loves surrounding himself with art and how such an environment inspires everyone who visits and works in his space.

Sandeep Singhal, Managing Director, Westbridge Capital and his wife Kavita Iyer, CEO and Co-Founder, Minglebox and a talented Hindustani classical singer, want their children to grow up in an India as culturally vibrant as the land they inherited from their parents.

In this video, made by filmmaker Sumantra Ghoshal, they talk about how IFA fulfils their need to leave behind a legacy of art and culture for future generations.